At CCG, media training involves preparation for the traditional media; industry trades to top tier outlets both print and broadcast. Our training also can involve tips and techniques for the media you and your organization develop such as video for your website, or for on on-line channels such as YouTube.
CCG helps leaders to feel more confident and in control. We help you:
Develop and deliver strong newsworthy messages
Anticipate and manage tough questions
Understand how reporters think
Understand how the media works behind the scene, and on the scene, ensuring that you never walk into a TV studio or a news briefing wondering what’s coming, or even where to look
Ultimately, CCG gives leaders an edge because we have one: Every CCG coach was the “guy holding the microphone” with a major news organization.
Being effective on camera should be a goal of every leader today. More and more are using their websites and the internet more broadly, to communicate internally and externally with customers and other stakeholders.
How We Work
Media training can involve a half day to 2 days, 1 on 1 or for a group, depending on your needs. A typical half day session includes an internet, TV and print interview. The print interview is conducted by a real freelance reporter who delivers a story to the session.
CCG media training includes tips and techniques to improve what and how you say it whenever the camera is rolling.
HEAR WHAT PEOPLE ARE SAYING ABOUT CCG...
“Mary is our go-to person for state of the art media training not only for the senior executives at Blackstone, but for the C Suite in our portfolio companies.”
Senior Managing Director, Global Public Affairs Blackstone
"Mary recently trained two top executives at my company on how to conduct themselves during interviews. She delivered from ramp-up to recap. After the sessions, our executives raved about their experiences and shared that it was the right level of information and amount of practice to make a tangible difference. I look forward to working with her again in the future."
Director, Communication Strategy & Operations at Gap Inc.