Media Training
Why CCG Media Training?
You've heard the taunt, "It takes one to know one." Well, it takes a journalist to know what to expect from one. As veteran award-winning reporters, CCG can demystify media encounters and regardless how experienced you are, help:
- Improve your ROI - the return on your TIME investment with a reporter. We'll show you how to develop and deliver newsworthy, quotable messages.
- Limit your Risks. We'll teach you how to anticipate and handle challenging questions, improve your confidence, and always come across as both smart and likable!
- Learn the power of Blogs, You Tube and Twitter and the role they play in news coverage.
- Develop your messages - Too much information. That is the problem with most communication whether you are talking to your team or to reporters. When you're close to your business everything seems so important. But when you serve up "everything but the kitchen sink," communication goes down the drain. CCG can help you focus on what is most important and better ensure it is remembered.
- Prepare you to prevent or cope with a crisis - CCG will help ensure that you turn that crisis into an opportunity - a chance to show people what you and your company are made of... CCG has customized crisis scenarios for clients in all sectors.
CCG can work with all sizes of groups and time frames. For example:
- One hour interactive tutorials
- Half day, one-on-one executive, or small group sessions
- Full day, large group sessions using break-out groups to practice skills
CCG agendas are always customized for you but often include:
- Internet, TV and print exercises taped and played back for review
- Brief tutorials with video clips demonstrating do's and don'ts
- REAL REPORTERS who will call in, conduct interviews, and deliver stories to the session. Why? After we shape messages we want you to test drive them!
Your take-aways may include:
- New skills refreshed in a just before call, part of our follow-up strategy
- Hard copies of instructional materials
- DVDs of your before and after interviews
What our clients are saying:
"I thoroughly enjoyed this session and have incorporated your principles into my everyday "message delivery," whether with the media, public or employees."
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"the Civiello team crafted a presentation skills seminar that was smart, revealing and easy to execute"
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