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Communication Counts:
Business Presentations for Busy People
by Mary Civiello with Arlene Matthews
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ISBN: 978-0-470-17894-2
Paperback
240 pages
June 2008
Click here to see the YouTube video about CCG and Mary's book Communication Counts.
A quick and simple go-to manual for developing effective business presentation skills.
Communication Counts differentiates itself from other books on communication, presentation, and media relations because it meets head-on the biggest challenge facing anyone who needs to communicate anything today: listeners' time constraints and distractions. This detailed book offers a unique "modular" approach that will enable readers to say what they need to say, in a way that it can best be heard and remembered, in a time frame that can be suited to any situation. Applying a "modular" approach to the real-world workplace and marketplace, this book offers time-sensitive, flexible strategies for one-on-one communication, group presentations, and media interviews. For those who need to persuade, motivate, and educate others in a fast-paced and information-overloaded environment, Communication Counts is a guide that is guaranteed to get results.
Mary Civiello is President of Civiello Communications Group (CCG), a media and presentation consultancy, and a former New York City television journalist whose background includes nearly two decades with WNBC in New York, CNBC, and MSNBC. In her 20 years reporting and anchoring the news, Civiello won six Emmys and was presented with the Society of Professional Journalists prestigious "Deadline Club" award for an outstanding series of investigative reports.
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Downloadables
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Develop Your Messages
Presentation Evaluation
Time Your Modules
Bridge to Your Messages
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Table of Contents
Acknowledgments.
Introduction. Be Bright, be Brief, Be Gone.
Part I. A Word in Edgewise.
1. Your Lips Are Moving.But Is Anyone Listening?
2. Message in a Module.
3. The Fear Factor.
Part II. Message Boot Camp.
4. Audience: The "What's In It For Me?" Principle.
5. Substance: What's Your Headline?
6. Style: V is For.Vocal, Visual, and Verbal.
7. Time Sense: The Lincoln Legacy.
Part III. Presentation Situations.
8. Hold That Elevator: The One-Minute Message.
9. Meeting Modules: The Meeting Meat Without the Fat.
10. Main Attraction Modules.
11. The Power To Cure PowerPoint.and Master Other Visual Aids.
12. "That's A Good Question": Handling Q&A.
13. Sharing the Stage: Panels and Team Presentations.
14. A Moveable Feast: Presenting to International Audiences.
Part IV. Managing Your Media Moment.
15. Reporters and Those They Report To
16. Making Your Message The Story.
17. Serve It With Spice.
18. Making the Most of Your Moment.
Part V. A Last Word.
19. Oh No! Dealing With Worst Case Scenarios.
About the Author.
Index.